Eleven other instapoets made it into the top twenty bestselling poets list that year.
In 2017, the top-selling poetry collection was Milk and Honey by 26-year-old Punjabi-Sikh Canadian “instapoet” Rupi Kaur, which has sold 3.5 million copies and been translated into 40 languages. The biggest increase was among young adults, especially young women and people of colour – a significant shift from the traditional middle-aged male poetry buyer, who now represents only 18% of poetry readership in the UK. In 2017, a report by the National Endowment of the Arts (the largest survey of American adults’ participation in the arts) and UK statistics from book sales monitor Nielsen BookScan showed that the number of poetry readers had nearly doubled since 2012. The repercussions have been significant: recent UK and US surveys reveal that poetry is on the way to becoming a bestselling literary genre. Since 2013, young poets have turned to photo-sharing platforms like Instagram to self-publish their texts and gain a wide readership.įitting their words into the square Instagram picture frames, paying attention to font and sizing, writing texts that are accessible both in style and content, instapoets are making poetry visually appealing, relatable, scrollable, accessible, and portable to followers. In today’s digital age, verse has gone viral.
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